SEANA HUE
 Bourbon, Bluegrass, Beer & BBQ Event Promotions: e Blast Eventbrite Social Media Poster / Flyers This was a sold out event with over 200 attendees, netting profits with ticket and in-store product sales |  Road Trip Event Teaser Promotions: e Blast Eventbrite Social Media Poster / Flyers |
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 Road Trip Event Promotions: e Blast Eventbrite Social Media Poster / Flyers |  Road Trip group photo: 2 mega-buses were filled to capacity with 100 attending, netting profits from ticket sales and in-store product sales. |
 Home Brew Promotions: e Blast Eventbrite Social Media Poster / Flyers |  Mercantile Event Promotions: e Blast Eventbrite Social Media Poster / Flyers |
 Beer Bash Promotions: e Blast Eventbrite Social Media Poster / Flyers |  Beer Bash Tasting Sheet |
 Beer Bash group of attendees; tickets sold out with over 400 attendees at this 2 day event. |  Chili Bowl Cookoff Promotions: e Blast Eventbrite Social Media Poster / Flyers |
 Chili Event Tasting Sheet |  Chili Event Contestant |
 Chili Bowl table tents and trophies graphics |  Chili Cookoff Judges and Winners - 40 entered this high-profile contest with an additional 150+ guests in attendance. Local news media picked up on the event which generated free promotion to new audiences. List growth increased by 30% for this standout event. |
 The Mondavi Charity Wine Event was a sold-out event with over 200 attendees, netting over $10,000 from ticket and in-store product sales. |
CAMPAIGN DEVELOPMENT
Creative Content
Experiential Marketing
Brand Building
Excellent content development using powerful visuals and the crafted written word results in successful marketing. When authentic, relatable, memorable content is delivered to a targeted customer, the outcome is an increase in following, loyalty, and sales. Effective marketing content builds credibility, trust, and loyalty, maximizing the value of the brand.
This page shows some of the content I created and managed across the spectrum of mediums for Cork ’N Bottle’s campaigns. It generated resounding and consistent sell-out attendance to events and profitable sales for the store. Sales goals were consistently over-achieved, with the top event netting profits in the $10's of thousands of dollar range. This marketing also led to subscriber list growth, an astounding 2,333% increase within a five year time period.
Strategy: Extend the brand through experiential event marketing, rewarding loyalty of long time customers, while gaining new customers, deepening relationships and enhancing profitability.
Solution: From planning to analysis, the attention to detail, consistent timing and fresh ideas allows the customer to confidently experience favorite and new products at events. On or off “campus,” this is entertainment at its best, building brand ambassadors, customer base, brand extension and profit, as well as camaraderie for the work place.