SEANA HUE
Exceedingly rare bourbon, this package design speaks for the story with very personal touches: hand-calligraphy, warm tones and a hang tag highlighting accolades
Clean and fresh, luxe and pampering were the buzz words for this campaign, use of lightly-rich tones highlight the essence of the product. The Body Cream Campaign was part of the graphic design solution for the first rebrand of this global luxury brand.
Branding this hair line with a rock-n-roll vibe showcases the fun behind the styling product, identifying with the 20-something outwardly social consumer
CONSUMER GOODS
Hirsch Reserve Bourbon
Bath & Body Works
John Frieda Hair
Texas Heroes Pickles
Understanding what the consumer wants, and delivering on making a client’s message stand apart increases product sales. Delivering powerful visual messages that showcase the packaged good at its best is essential in the competitive world of retail. From rare bourbon to beauty care to pickles, I am inspired by the challenge of reaching different age groups and tastes.