SEANA HUE

First, giving the reader an invitation to read further with crafted, engaging, on-trend headlines and clearly messaged graphics; Then, promoting the by leveraging the brand story across a variety of mediums and experiential events.

Activation and Experiential Marketing integrated across a spectrum of mediums to target audiences educates, informs, and entertains customers. Getting the word out and then physically drawing attention to it increases brand awareness. When a customer can directly relate to a brand’s values by use of a product or by experiencing it, deeper and longer-term relationships and loyalty are built, leading to a boost in brand awareness and sales. 

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Within a four year window, social media for a Cincinnati private golf club generated outstanding measurable growth across all channels, with Linkedin following accelerating 400% in a one-year period, and Instagram reach increasing 326.9% in one year; the Membership waitlist reaching an all-time high of nearly 100 people.

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Within a five year window, e-Blasts for the brick and mortar Cork ’N Bottle stores generated 2,333% list growth with a 53-69% open rate, well above industry standards. “Likes” and “Follows” accelerated within a two year period by 200% across all social media handles.